NAUTI GEAR, INC. CHANGES ITS NAME TO ELLA VICKERS, INC.


Ella Vickers, Inc.
PO Box 6
Wrightsville Beach,NC 28480
910-686-4932

Date: April 9, 2008
Contact: Ella Vickers
From: Ella Vickers, Inc.
Phone: (910) 686 4932
Email: ella@ellavickers.com
Website: www.ellavickers.com


FOR IMMEDIATE RELEASE

As of July 31, 2008, Nauti Gear will operate under the name Ella Vickers and will cease and desist all use of the Nauti Gear brand identity.

The name change resulted from a five-year trademark dispute with apparel giant Nautica, who claims trademark rights to any commercially branded use of the word or word combination that includes “nauti.”

Nauti Gear challenged Nautica’s claims for as long as it made financial sense. Once Nautica made it clear that their deep pockets would guarantee their success, Nauti Gear decided to build the company’s future under the brand identity of its creator and founder, Ella Vickers.

Nauti Gear will relinquish its web domain name, ellavickers.net, along with its business name on the same date as the official name change. The new domain name, ellavickers.com, has already gone live and is fully functioning as of this announcement.

According to the settlement, the new company, Ella Vickers, does not face any other corporate restrictions or changes to its business practices, product design or marketing efforts.

We anticipate a seamless switch to our new brand identity and will continue to showcase the green line of both practical and beautiful accessories and gear that appeal to environmentally- and style-conscious individuals.

About Ella Vickers, Inc.
Ella Vickers, Inc. designs collections of handcrafted bags made of tough recycled sailcloth from Americas Cup boats, Maxi yachts, high performance racing boats and cruising yachts. The eco-friendly and water-resistant bags range from large carry-ons for transporting gear to sleek shoulder bags for nights out on the town.

© Ella Vickers, Inc. All rights reserved.