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NAUTI GEAR, INC. CHANGES ITS NAME TO ELLA VICKERS, INC.
Ella
Vickers, Inc.
PO Box 6
Wrightsville Beach,NC 28480
910-686-4932
Date: April 9, 2008
Contact: Ella Vickers
From: Ella Vickers, Inc.
Phone: (910) 686 4932
Email: ella@ellavickers.com
Website: www.ellavickers.com
FOR IMMEDIATE RELEASE
As of July 31, 2008, Nauti Gear will operate under the
name Ella Vickers and will cease and desist all use
of the Nauti Gear brand identity.
The name change resulted from a five-year trademark
dispute with apparel giant Nautica, who claims trademark
rights to any commercially branded use of the word or
word combination that includes “nauti.”
Nauti Gear challenged Nautica’s claims for as
long as it made financial sense. Once Nautica made it
clear that their deep pockets would guarantee their
success, Nauti Gear decided to build the company’s
future under the brand identity of its creator and founder,
Ella Vickers.
Nauti Gear will relinquish its web domain name, ellavickers.net,
along with its business name on the same date as the
official name change. The new domain name, ellavickers.com,
has already gone live and is fully functioning as of
this announcement.
According to the settlement, the new company, Ella Vickers,
does not face any other corporate restrictions or changes
to its business practices, product design or marketing
efforts.
We anticipate a seamless switch to our new brand identity
and will continue to showcase the green line of both
practical and beautiful accessories and gear that appeal
to environmentally- and style-conscious individuals.
About Ella Vickers, Inc.
Ella Vickers, Inc. designs collections of handcrafted
bags made of tough recycled sailcloth from Americas
Cup boats, Maxi yachts, high performance racing boats
and cruising yachts. The eco-friendly and water-resistant
bags range from large carry-ons for transporting gear
to sleek shoulder bags for nights out on the town.
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©
Ella Vickers, Inc. All rights reserved. |
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